Canada Beef

Headquartered in Calgary, Alberta, Canada Beef has been promoting Canadian beef domestically and internationally since its formation in 2002. As the marketing organization for the Canadian beef industry, it works to increase demand and consumer confidence through strategic branding, education, and promotional campaigns. For farmers, Canada Beef creates value by supporting the entire beef value chain—from producer to plate—through market development and advocacy. With a global presence and a commitment to quality, Canada Beef helps position Canadian beef as the protein of choice worldwide.